Think of Karl Lagerfeld for Chanel, Marc Jacobs for Louis Vuitton or Alexander Wang for Balenciaga.

FORBES: Turning Your Name Into a Brand

Armani is also in a perennial tug of war with the fashion establishment, which tends to exalt the more tormented or intellectual work of designers like the late Alexander McQueen, Louis Vuitton's Marc Jacobs and much to his irritation Miuccia Prada.

WSJ: The Future of Armani

Nicole Kidman in Alexander McQueen and Rachel Weisz in Louis Vuitton played with the spring 2013 trend of transparency.

FORBES: The Red Carpet At The 2013 Golden Globe Awards

In 1934, King Alexander of Yugoslavia and French foreign minister Louis Barthou, who were negotiating an alliance, were assassinated by Vlada Chernozamsky, a Croatian terrorist, in Marseilles.

CNN: Thursday,