The rating is in effect, double the highest possible rating on the normal chart, and considerably higher than consumers are accustomed to seeing on suntan lotion bottles.

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Andrew Stembridge, managing director of Chewton Glen, a manor hotel nestled in England's Hampshire countryside, says he's had visitors unscrew all types of furnishings, including the big bottles of Molton Brown lotion affixed to the spa's walls.

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And since the band is big on green alternatives, Page recycles his plastic water bottles, filling them up with tap water, shampoo or lotion, which he then totes along.

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