For instance, InsideTrip awards different scores for the duration of a flight and the airline's on-time performance, its lost-luggage track record, even the amount of legroom aboard planes.

FORBES: Magazine Article

So there is pressure to file early, however there's no point getting inaccurate, irrelevant photos sent in record time as they'll get lost within hours if not minutes.

BBC: Drowning in pictures

While IGT may have fallen behind in coming up with flashy new games, the company manages to keep its customers in line by dominating the back room with accounting software that keeps a real-time record of the money that's being won and lost on each slot machine.

FORBES: High Stakes

In October 2010, six months after returning to golf with such poor form that he failed to win a single event in a season for the first time since turning professional, Woods lost his world best crown to Englishman Lee Westwood -- ending a record run of 281 consecutive weeks at the top (which started in June 2005).

CNN: Woods back on top of the world

Wales have lost all six previous meetings against the Springboks in South Africa, conceding 266 points, including their all-time record 96-13 defeat at Loftus Versfeld in 1998.

BBC: Jones eager for Springboks test