Or because like some philandering lover they have lost interest in our charms and just moved on.

FORBES: No Brand Shakedown, Says Facebook--Here's How Page Posts Reach Fans (Or Don't)

The irony that being a book lover would be a handicap for someone in the business of books is not lost on me, by the way.

FORBES: With Burkle Defeated, The Real Barnes & Noble Battle Begins