Back then, when Martha the Human Brand was found guilty on all counts, the brand lost a good deal of trust among her then-loyal customer base.

FORBES: Martha Stewart Posts 'For Sale' Sign

This figure does not include the animals lost by habitat destruction and pollution, which in Europe alone counts for many millions of animals.

BBC: Animal Underworld

He also admitted two counts of theft and false representation by claiming he had lost his passport.

BBC: Honduras 'crash death' man Anthony McErlean admits fraud

Selling a few more cold beers or team caps may not recoup the revenue that Jets owner Woody Johnson lost out on by not selling all his PSLs, but every little bit counts.

FORBES: Jets Want to Know What You're Buying

British-owned firms may have lost the business and their independence, but it is having firms based in London that counts.

ECONOMIST: London pride