Sometimes losing something makes us appreciate it more when we get it back.
Jeff Duncan, spokesman for the Save the Scottish Regiments Campaign, said Scotland was losing something very important for no good reason.
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The basic principle at work here is loss aversion: the idea that losing something has a stronger emotional impact than gaining something of the same value.
We are talking about losing something in the range of 700 billion to 1.2 trillion of direct contribution to the GDP, not ot mention the multiplier effect as it rolls through the economy.
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For losing is not something Edwards is very used to any more.
Tide fan Harvey Updyke didn't like losing and did something about it, which he confessed anonymously two months later on a UA sports radio show.
It was daunting to consider eating differently and exercising regularly because I was contemplating something larger: losing the compliments on my cooking and facing embarrassment at the gym.
The U.S. has picked a new captain for recent Ryder Cups, which are held every two years, but the USPGA said it wanted to try something different after losing seven of the last nine tournaments.
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Russia would like to think that the recent slight softening of Iran's public tone and the rising domestic criticism of its president, Mahmoud Ahmadinejad, may owe something to fears of losing its only legitimate outside source of nuclear technology.
We were losing, we were hemorrhaging jobs at something like three- quarters of a million jobs per month.
Owners of classic yachts tend not to worry about losing size-related bragging rights, something likely on the mind of Roman Abramovich.
It seems Microsoft finance department suffers from the same problem many investors do, it cannot sit on its hands, it has to do something even if it is losing proposition for the company and shareholders.
Bernstein analyst Jeffrey Lindsay said Ticketmaster is going to be something to watch because it is losing about 14.0% of its business wit the end of its contract with Live Nation.
"After losing my son, I wanted to do something to help other people, to help another mother not have to suffer the way I do every day from the loss of a child drowning, " she said.
Lindsay said Ticketmaster is going to be something to watch because it is losing about 14.0% of its business as it loses the Live Nation (nyse: LYV - news - people ) contract.
He added that losing control in the manner he did was "something for which I now deeply regret".
Adrenalyn lets today's kids do something like that online, where a player losing a computer competition sees his virtual card swallowed up and uploaded to the winner's account.
Not having a second income to help cushion the blow of losing her job at Caterpillar adds to the stress, something Williams vows to keep hidden from her children.
By losing that real estate Google did indeed go away and produce something vastly better than their previous offering.
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Jack Lew was the chief financial officer of something called Citigroup Alternative Investments, which ended up losing hundreds of billions of dollars by the time he left in 2008.
If, like the broadcasters, you can be against taxes and record labels, and still be losing a debate, then you've got to be doing something wrong.
Murray's retirement came as something of a surprise after he had fought back from losing the opening set 6-3 and being down 4-1 in the second to level the match following a tiebreak.
If those students start seeing a closed door, then we are losing what is one of our greatest competitive advantages, and that's something that I think we're committed to doing.
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To minimise the possibility of losing the lot in one go, your eggs should be allocated to several baskets, so that if something happens to one, the rest are safe.
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