Be cautious with living symbols: They could lose their luster and diminish the award.

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But when the June Cleaver homemaking phase started to lose its luster, I began to write this book.

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But will it lose its luster as search extends into the social sphere?

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"When Treasury yields start to rise, these stocks lose their luster, " said Robert Pavlik, chief market strategist at Banyan Partners.

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Even after Netflix began to slowly regain disaffected subscribers last year, the company continued to lose its luster on Wall Street.

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Why did these activities lose their luster before they even began?

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But, on closer inspection, that shiny merchandise can lose its luster.

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If it regularly chooses to be opportunistic in the here and now and focus on its long term perception later, the brand will permanently lose its luster.

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The longer your house sits on the market, the more it will lose its luster in the eyes of home shoppers, while you're still on the hook for the mortgage, utilities and other expenses.

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If you have money woes or chronic health problems, your moderately-paying job with great coworkers might lose some of its luster.

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