ForbesWoman talked with Levy this week from her perch in Los Angeles on her first advertising dollars (Redken), the value of a clear mission and turning one sweet idea into a DailyCandy reality.

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They don't like that because every viewer in Provo, Utah who is watching Survivor from a Los Angeles CBS affiliate is missing the advertising on the Provo affiliate.

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But it's an unhappy coincidence that General Motors (nyse: GM - news - people ) very recently pulled its advertising from the Los Angeles Times, citing "factual errors and misrepresentations" in the paper's coverage.

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As film professor Jim Collins describes it, the Weinsteins, who remain masters of promotion, would release a film late in the year in New York and Los Angeles, build momentum through critical praise and advertising, and use the Golden Globes and the Oscars to boost films even more.

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To coincide with the launch of this project, Gemfields unveiled a new global advertising campaign featuring Kunis wearing ethically sourced Zambian emeralds and Mozambican rubies shot by Mario Sorrenti in Los Angeles.

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"Most of the Academy members are older, and I don't know how many of them are actually Web-savvy, which is why I think print will continue to play a really important role, " says Lynne Segall, vice president of entertainment advertising at the Tribune (nyse: TRB - news - people )-owned Los Angeles Times.

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