Loree Shirazi, owner of The Original Paw Pleasers in San Diego, CA, is another smart business woman.

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Lee Loree, managing partner of Innovative Sleep Solutions, says the device uses a "proprietary algorithm" that decides when to wake you.

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The other returning players include Leilani Mitchell, Alex Montgomery and Kelley Cain, as well as camp invitee Loree Moore, who spent five seasons in New York from 2005-09.

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Although Loree was the only store on her block participating, she was helped by public officials who very publicly shopped at small stores and by her business community, which enlivened the shopping areas with guitar players and teenagers to help carry packages.

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