Then start the loop all over again as quickly as possible.

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If NFC takes off, it will start in closed loop environments where the merchant pushes for adoption.

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Basing the creation of strategy on playscripts not only can improve the level of buy-in within the organization, increasing alignment and effectiveness, but also can start a feedback loop, ensuring that the organization continually updates and modifies its playscript.

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"He would make a big funny loop off the usual route and we knew it was time to start locking down on him, " she said.

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