The trick is that people are looking for authentic, self-deprecating voices willing to not take themselves too seriously.

FORBES

"Romney is taking a more passive approach and is looking for Perry to self-destruct on the stump, " O'Connell said.

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Mr Ellis praised the crowd for "self-policing" and looking after each other, and themselves.

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Was this just another embarrassing, even damaging, self-help book targeted at women looking for love in all the wrong places?

FORBES: One Step Back, Two Steps Forward

Tut-tutting, my dream-self collects the discarded jewels and then walks around aimlessly looking for Mom so I can both read her a stern lecture and return them to her.

FORBES: What We Humans Value: The Nothingness of Life

After her success self-publishing, Penn says that she has now signed with an agent who is looking for a more traditional contract her fourth novel, a thriller.

FORBES: Joanna Penn on Self-Publishing and Hybrid Authors

Mr. Silbermann was looking for help building a version of Pinterest for the iPhone and happened upon a data tracking app developed by the self-taught Mr. Lavingia.

WSJ: Revenge of the Nerds: Tech Firms Scour College Campuses for Talent

Zine El Abidine Ben Ali, also a secure-looking despot, fled Tunis for the relative safety of Saudi Arabia on January 14, 29 days after the act of self-immolation.

FORBES: Mubarak Leaves: The Free World's Historic Task Is Just Beginning