Retailers like Best Buy and JC Penney have already announced efforts to ramp up one-on-one interaction to drive customers backto their stores, lookingaheadto perhaps a renaissance of traditional customer service.
While other research has been done in this area, it has tended to be retrospective - lookingback at the event leading up to an outbreak - rather than using that data to try to look aheadto the next one, they said.