She made it look easy, but it wasn't close to easy.
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"We make it look easy because we've done it a long time, " he says.
Geico's prehistoric pitchmen have taken over the ad world, and they've made it look so easy that even a caveman could do it.
Just like any other skill, marketing done right means making it look easy.
"Don't be surprised when I make it look easy and I make him look amateurish, but only after I've given him punishment, " said the 43-year-old.
Federer, the owner of a men's record 17 majors, made it look easy against Carreno Busta, who won seven straight tournaments at the lower level this season.
Many pop artists spend decades of hard work trying to pin down a style that envelopes their voices, and Steve Jobs made it look easy and cool, tapping into a cache most artists and entrepreneurs could only dream of achieving.
So, it was easy for them to look it up on the computer, and my money was ultimately refunded.
It's not easy to look for alternatives and it takes a lot of work.
Graham Smith and his team, by contrast, made it all look so easy.
After leaving the projects, he made it all look so easy, on the football fields in Southern California, and then moving on to the Buffalo Bills.
It is easy to look at these events now and tell yourself that it was the illogical mind at work during these periods of euphoria and failed vision.
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Now 68, Mr. Clapton finds it easy to look back on his career.
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"These difficult times in the market do not make it easy to look yourself in the face in the morning, " says DeCode (nasdaq: DCGN - news - people ) Chief Executive Kari Stefansson , a proud and imposing scientist with the build of a basketball player.
The legacy that Ronald Reagan and Bill Casey left us is very easy to summarize, but as we look around us today, sadly, it is very easy to ignore.
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We as an industry spend far too much time making it look complicated rather than look easy.
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When you look at these attributes, it is easy to recognize the outlines of where the service is trying to go.
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They are seven points behind and it is easy to look at the six draws they have had at home as a major reason why they have fallen off the pace.
It is not easy, however, to look at a proposed law and predict how many newcomers it might let in.
When you start using the app, you'll see that the UI has been adjusted to make it look great on the Q10 display, and that it's super easy to connect with your friends and family, as Skype contacts are automatically added to your phonebook when you sign in to Skype on your device.
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It's - look, it's - Steve, it's always easy when Democrats say that Republicans are cozy with business.
If anyone wants to make Anonymous look bad ... it's easy to do.
Sales may look deceptively easy from the outside but it can be one of the toughest yet most rewarding careers.
But churches, unlike many other nonprofit organizations, aren't required to file 501(c)(3) tax forms, which make it easy for donors to look up information outlining finances and management.
But when he's interviewed at CNN Center, it's a day after the shooting rampage in Atlanta that claimed 13 lives, so it's easy to look for deeper meaning when he talks about the seeds of the project.
It's rather too early to say what exactly the future holds as we welcome the amazing gdgt team, but a quick look at what their site offers today makes it easy to see why we're so excited about the potential as our forces combine, Wonder Twins-like.
It is easy to forget when you look at the Gore campaign, but Mr Bush is the challenger.
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