Levi's is marketing low-cut jeans for dudes who want to look hip--and de-emphasize their love handles.
But I maintain that we should be willing to take a scholarly look at hip hop for no other reason than it has grabbed global attention and sparked emulation in countless different countries and among varied ethnicities.
The argument goes, if you have bad knees from running, or a sore hip, look at those padded heels and the air bubbles that have you wrecking your skeletal structure.
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Today, 34-year-old journalist Jason Tanz is taking a close look at white youth and hip-hop culture.
You can look stylish, feminine, hip, creative or conservative as you wish.
The downtown fashion crowd looking for that edgy, experimental, or "old-school hip-hop" look head to the shops in the Lower East Side.
But no matter how tired or hopeless I am feeling, hip-hop helps me look beyond my own circumstances to find the determination I need to move forward.
"I've always been abreast and respected the UK hip-hop scene and I look forward to great things, " he told BBC News.
Because if you sort of look at the way that people now listen to hip-hop, I think that it used to require a sort of cultural investment.
Australia, meanwhile, look set to recall Shane Watson following the all-rounder's recovery from a hip injury.
Those who like their fairy tales served up subversive -- or at the very least hip and self-referential like "Shrek" -- would do well to look elsewhere.
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