Over time, The CMO Survey will develop a longitudinal database and provide more definitive answers to the questions surrounding marketing excellence.
The real game changer is in harnessing Big Data spatially, to create an understanding of how customers act based on a longitudinal and temporal view.
In 2000, as it happened, I was already familiar, in a glancing sort of way, with a longitudinal study that followed the lives of two hundred and sixty-eight men who graduated from Harvard in the years around 1940.
Researchers from the Georgia Institute of Technology recently conducted a longitudinal study of follow predictors on Twitter and found that those who were positive and provided informational content gained more followers than those who were negative and shared content about themselves.
FORBES: Grow Your Twitter Followers By Being Nice And Informative
The research, based on the US-wide National Education Longitudinal Survey, found that a teacher's gender had "large effects on student test performance".
BBC: NEWS | UK | Education | Male teachers 'better for boys'
Popkin and his team based their estimate on a 20-year longitudinal study that included more than 5, 100 participants.
One night in March, Gonzaga invited me to observe a session that was part of a five-year longitudinal study he is conducting of three hundred and one married couples.
Here, a study called the Cebu Longitudinal Health and Nutrition Survey has been going on since 1983.
Many academic researchers would die for such a bunch of free and consistent subjects for longitudinal studies.
The prominent National Longitudinal Lesbian Family Study, for instance, relied on a sample recruited entirely at lesbian events, in women's bookstores and through lesbian newspapers.
WSJ: Nelson Lund: A Social Experiment Without Science Behind It
So Dr. Mark Daniel DeBoer, an associate professor of pediatric endocrinology at the University of Virginia School of Medicine, and his colleagues turned to a large database of 10, 700 children in the Early Childhood Longitudinal Survey, Birth Cohort to investigate the relationship between the type of milk children drank and their body mass index (BMI).
The University of Michigan's Longitudinal Study of American Youth found last year that married men are cooking 34 meals a month, almost as many as their wives.
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