You phone a friend to let off steam, to hear 'Jemima and Jake are unavailable at the moment - please leave your name and number after the long tone'.
The old rules no longer apply, and how Britain's "old media" deal with this challenge may set the tone for a long time to come.
But the rock star may have been growing tone-deaf long before his embarrassing revelation, says Mr Page, who has followed Mr Jackson's political career for 30 years.
President Clinton, whose cynicism never loses its power to astonish, put on a long face and, with that tone of sincerity that betokens his tendentiousness, lamented that the Comprehensive Test Ban Treaty had become tangled in politics.
Mr Mordechai, a relative moderate in Israel's hardline government, bears the brunt of settler anger: the tone of a week-long vigil by radicals outside his suburban Jerusalem home was nastily reminiscent of the anti-Rabin demonstrations in the weeks before the late prime minister was killed.
But drowning out the specifics was the thundering tone of the Fed's long statement.
By joining the community, manufacturers have the opportunity to set a positive tone, provide leadership, and increase long-term demand.
ENGADGET: iFixit intros Dozuki, promises 'service manuals that don't suck'
The MPAA should have changed its standards long ago, taking into account the context and tone of a movie instead of holding fast to rigid checklists.
The American president nonetheless took a stern tone toward Iran in the half-hour long interview.
Even when he was telling me about his struggles to get the music industry to let him sell digital songs, or griping about competitors, at least in my presence, his tone was always marked by patience and a long-term view.
The tone of the document implies that a rational, long-term planning mechanism is in place.
Thatcher's long ministry of nearly a dozen years is often mistakenly described as ideological in tone.
But "no matter what tone he takes", she said, the truth was that thousands of people were waiting too long for treatment.
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