They'll switch away from SUVs to higher MPG vehicles and maybe even in the very long term change their commuting patterns.
Why that is not about trumped-up short-term efficiency savings or thoughtless crisis cuts - but is about long-term change, long-term change that involves reducing the demands on the state by fixing our broken society and long term change that means increasing the productivity of the state by reforming our public services.
With long term Treasuries decidedly weakening as leading and coincident economic indicators wax buoyant, what is normally a long term sea change could be compressed into a year or two.
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What is disturbing, though, are tentative signs of long-term change to the summer rains.
Only with a comprehensive proposal can the Administration effectively counter critics and win the support necessary for positive long-term change.
Group leader Bill Dale said the move could help promote long-term change.
The chancellor published a paper arguing for long-term change to create a "sustainable future" for agriculture worldwide - including reform of the EU's Common Agricultural Policy.
So we should continue to work with the government on those policy areas where we agree and where a cross-party, tripartite approach to long-term change makes particular sense.
Meanwhile, central bank governor Zhou Xiaochuan says the country should "sacrifice" short-term growth for long-term economic change to rebalance the economy away from a reliance on exports and toward more domestic consumption.
"We can differentiate short-term variation from long-term patterns of change, making ECN sites invaluable to investigate the health of the ecosystems we rely on, " he added.
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But my personal belief is that cheaper computers in the long term will not change demand.
But it was also partially the result of long-term climate change, Crouch said.
Because as economists have found and explained through signaling theory and conspicuous conservation, making your socially-focused choices visible can motivate long-term behavior change.
The notion of long-term climate change -- particularly as caused by humans -- is politically controversial but generally accepted as fact by most scientists.
Assessing a CEOs performance in this area is important and requires a means of tracking long-term social change (likely done by a civil society partner).
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Long-term climate change fueled by a buildup of atmospheric carbon emissions is a controversial notion politically, but it's one accepted as fact by most scientists.
That reorganization was also deemed a long-term direction change for Intel.
Looking at the whole field of climate-conflict studies, he said, a key was to understand the reality of what might link short- or long-term climatic change to outbreaks of conflict.
Because this is a long term programme of change.
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"But there is sympathy and I feel optimistic that in the long term we will see change".
For example, managing the long term risks of climate change may require near term investments and commitments to new technologies, new personnel and new risk assessment tools that a CEO may just as soon leave to his or her successor.
So the sooner we start drawing up a long-term strategy for climate change, the better.
The business of business has the potential to make long-term, systemic social change a reality.
We also decided to invest deeply in a smaller number of partners and to take a long-term view on how change happens.
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Mr Liu says the long-term plan is to change the university entrance procedures to place more emphasis on students' performance at school rather than simply on the national entrance exam.
In reviewing the long-term trends and considerable change affecting the consumer publishing industry, Pearson and Bertelsmann both concluded that the publishing and commercial success of Penguin and Random House can best be sustained and enhanced through a partnership with another major international publishing house.
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We are here today to listen, to share and to celebrate your long-term plans to tackle climate change.
To defeat them, he wrote, business leaders needed to wage a long-term, unified campaign to change public opinion.
Best of all, this approach offers even defenders of coal a realistic long-term plan for tackling climate change.
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