Coca-Cola, for instance, is investing in preserving healthy watersheds to ensure the long-term availability of fresh water for its business and the communities in which it operates.

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In addition to impacts on farming and ranching operations, a long-term, widespread drought will also have implications for wildfires, water availability, navigation, and power generation across much of the country and across other sectors.

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Unlike feature films, where projects are brief and windows of availability can be made, TV talent often gets locked up on other pilots or long-term series and has difficulty making time.

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