The industry will agree to limitations that appear to reduce the likelihood that investors will be cheated, such as disclosure in footnotes, as long as marketing effort is unimpeded.
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And second, that an hour is quite a long time, and marketing can go a long way to make up for slippage in the product.
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For starters, and contrary to what most marketing pundits may say, Lindland views AdWords technology as a short-term rather than a long-term marketing tool.
Such mining has been a long-held marketing dream, and pulling it off would be a very big deal.
YouTube managers score each channel on factors such as long-term marketing plans and cross-promotion planned with other channels.
Many of these car and watch brands develop long-standing partnerships that include joint product introductions and long-term marketing agreements.
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Even just a few years ago, long-range marketing plans were a kind of comforting bedrock for our teams .
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Now Cisco, Oracle and Sun are each committing themselves to long-term marketing campaigns that are likely to cost billions of dollars.
Remember when we could look ahead to a new year, lay out a long-term marketing strategy and be certain about the blueprint?
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In this Net era, companies will increasingly enjoy such direct connections with customers, and be able similarly to exploit lower long-term marketing costs.
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In contrast, B2B marketing has long emphasized the nuts-and-bolts, behind-the-scenes work of marketing (the latter three items in my list).
Perhaps, as I wrote not long ago, mobile marketing is indeed The Elephant In The Room For Marketers.
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Consumer marketing companies long ago adopted mix models as an accountability tool.
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The company has guided that marketing expenses in the long run will remain at 20% of revenues, and our valuation of the stock modeled a decline in marketing expenses as a percentage of revenue to a high single digit value previously as we anticipated greater operating leverage as the company grew.
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After a long development cycle and a marketing blitz, Irrational Games will have ambitious sales targets.
"They look attractive because in the long-term you need marketing, " Kumar says.
To develop a good long-term strategy for marketing food products, he must be thoroughly familiar with the strategies of giants such as Marks and Spencer.
When the mayor announced his proposal to ban sugar-sweetened drinks in portions over 16 ounces from New York City restaurants, many of my friends assumed Honest Tea would welcome the news as a public initiative to complement Honest Tea's long-standing commitment to marketing lower-calorie drinks.
As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs And Marketers.
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To be a long-term asset, partnership marketing must be in alignment with what each partner brand stands for.
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Before starting my firm (a life-long dream), I ran marketing for GE Capital, Schroders, Scudder, Citicorp Investment Bank and Columbia Business School.
It will dramatically lower your marketing costs in the long run.
They say that for too long, Chrysler has allowed its marketing decisions to be driven by manufacturing concerns--how many vehicles can a factory churn out to maximize efficiency?
Sculley said he was brought to Apple in 1983 to keep the Apple II, introduced in 1977, alive long enough to support development and marketing of the Mac.
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Once we sign up a project, we help the writer make it better, then spend care and money on marketing it for the long haul, not just for that brief window just around the pub date.
Ernst Loosen, a top winemaker in Germany's Mosel region, home to some of the most famous and most aromatically intense Rieslings in the world, has long acknowledged English as a necessary marketing tool and has put English words on his labels for years.
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As long as the film earns back its marketing money, everyone will make money since there are no other investors to pay out.
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For anyone who has been compelled to give a long-term vision or read a marketing forecast for the next decade, Mr. Taleb's chapter excoriating "The Scandal of Prediction" will ring painfully true.
We've been following the saga of the extra-budget Matrix One tablet almost since its birth, and there's been mounting concerns as the company (or rather its parent, Direct Merchandise Marketing) went silent not long after reporting a customs freeze on shipments.
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The question is whether the new CEO will be willing to spend heavily in the new marketing mix to rejuvenate those brands long term.
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