The trick is to frame the shot and set the camera for a long exposure, then any bolts that appear in the frame will be captured in all their glory.

BBC: Lightning really does strike twice

In contrast, B2B marketing has long emphasized the nuts-and-bolts, behind-the-scenes work of marketing (the latter three items in my list).

FORBES: B2B Marketing: the Orphaned Stepchild

Almost five minutes long, this ILM-produced video shows us the nuts and bolts (and other pieces of machinery), the ins and outs (and extreme zooms), and the black and white (in glorious color) of how The Avengers was put together.

FORBES: 'The Avengers' Produces the Most Stylish FX Reel Ever Made