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Traditional beers such as London Pride and London Black Cab have also benefited from what's been dubbed "the London-effect, " that came with hosting the Olympics, celebrating the Jubilee and the royal wedding.
CNN: UK tax no small beer for London brewer
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To cut costs, it closed the three major flagships New York, London and Sander's pride, the Paris store on Avenue Montaigne and opened smaller boutiques at less prestigious addresses.
WSJ: Fashion Designer Jil Sander Makes a Comeback
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The Isle of Man's first ever entry in the London wheelchair marathon has described his pride at representing the island in this weekend's event.
BBC: Darren Kennish from the Isle of Man
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FOREIGN-EXCHANGE traders, once the pride of the City of London, were knocked off their pedestals when machines began replacing them a decade ago.
ECONOMIST: Derivatives and foreign exchange
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Raleigh-Durham has always taken pride in having a nonstop flight to London, the North Carolina airport's only direct flight outside North America.
WSJ: AMR Deal Offers Air Travelers Hope for Better Service
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And back in London, Murdoch, a man known for his pride, sharp manner and prickly temperament, has suffered a personal cost -- the indignity of being put on the stand and asked to account for his actions.
CNN: Rupert Murdoch: Media magnate grilled on power, influence
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Hollywood by storm and London literary circles toast Arundhati Roy, Asians can rightly feel regional pride.
CNN: Cultural Shock
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Viewers will see the seedy side of London through three main H Division policemen, played by Matthew Macfadyen ("Pride and Prejudice, " "Anna Karenina"), Jerome Flynn ("Game of Thrones") and Adam Rothenberg ("Alcatraz").
CNN: Life after Jack the Ripper