Concurrently with the release of the new PS3 system, SCE will modify the PS3 brand name from "PLAYSTATION 3" to "PlayStation 3", and introduce a new "PS3" logo, which is engraved on the surface of the new PS3 system.

ENGADGET: Sony unveils slimmer PS3: $300, lands in September (updated!)

Apart from its merits as a hops-delivery system, it sports the Dead's lightning-bolt skull logo, which can't help but encourage responsible debauchery, as well as occasional flashbacks.

WSJ: An Enduring Tradition