Going to your base, asking them what they want (or asking their help in everything from product development to logo design), and giving them what they want seems like a no-brainer.
FORBES: Be a Leader, Not a Pollster
Did you develop a logo quickly to get your business up and running rather than go through a proper development process with a professional?
FORBES: Starbucks, HTML5, The Gap And More Lessons On New Logos
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