But a student is what he is, at St Gallen university, and one of the team handling the logistics of what claims to be the world's longest-running student-run management conference.

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The Essmart team proposes to create a logistics infrastructure that will improve the distribution of critical products and goods for low-income households in India.

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Eventually it found a team led by Cynthia Barnhard, a logistics expert at America's Massachusetts Institute of Technology, which devised an elaborate algorithm that is now at the heart of eCourier's business, in much the same way that a mathematical formula drives Google's search engine.

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Dell's service techies have 400 caches of spare parts stashed around the world, and the service team has focused particular attention on improving its logistics in Beijing, in advance of the upcoming Olympic Games.

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With several volunteers and banks of large computer monitors tracking all the trending topics and conversations surrounding New Orleans and the Super Bowl online, the social media team followed everything from NFL specifics to transit logistics in New Orleans.

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The team's mechanic Lee Townsend, from Yate near Bristol, and logistics expert John Winskill, 42, from Durrington, near Salisbury, Wiltshire were also injured in the crash.

BBC: Justin Birchall