Even though most e-commerce companies are focused on spending money to attract new customers, a bigger problem for most of these companies is logistics (delivering the orders they get).

FORBES: My First-Hand Impressions of the Chinese Tech Sector

For example, supply chain managers are accountable for more than just delivering economy and efficiency to the sourcing of products and logistics of delivery.

FORBES: Is CSR as We Know It Obsolete?

Increasingly, supply chain managers are accountable for delivering more than economy and efficiency to the sourcing of products and to the logistics of delivery.

FORBES: Moving Beyond CSR: The Business of Social Change