Fortunately, I have created a system that will allow these logical, rational, linear thinkers to turn any message point into a sound bite that is irresistible to even the most hard-bitten journalist.

FORBES: The Art Of The Sound Bite -Media Training

Normal, intelligent, rational, logical people feel the need to rebut false premises before bridging to positive message points.

FORBES: "I Am Not A Crook" -Media Training