What to me is a fairly radical, albeit logical, change from the evocative and even possibly iconic SARA LEE brand to HILLSHIRE BRANDS (FARMS) seems to lose much of its flavor when all of that is undone by the corporate meat-centric-ness of the transaction.

FORBES: HILLSHIRE BRANDS, And The Top 6 Reasons Not To Change Your Corporate Name

The ever-growing insolvency figures, the change of credit culture and the much shorter bankruptcy period lead to one logical conclusion.

BBC: An empty pocket