Data previously thought of as information poor or impossible to analyze (e.g. big unstructured data sets, log files, etc.) now offer new value and business potential.

FORBES: Keep Your Data Forever: Three Tips For Smarter Storage

Tests running at two big sawmills, in Europe and in America, suggest that the improvement in yield can run from 2% to 18% for different kinds of tree, with an average gain of 10% in the value of the timber produced from a log.

ECONOMIST: Chopping wood