Lofty mission statements aside, the principal commercial goals of arboreal genome research are faster growth and more useful wood.

ECONOMIST: GM trees are on their way

In March 2005, Kanies started a company with that lofty mission.

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Might blow its lofty mission!

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Mission statements written with business-speak or lofty rhetoric tend to engender cynicism rather than clarity and focus.

FORBES: Just what are you trying to say?