Consider this forthcoming research by Loewenstein, Roberto Weber and John Hamman, all of Carnegie Mellon.

FORBES: Psychology

If you tell somebody not to think about white elephants, Loewenstein notes, they will do exactly that.

FORBES: Psychology

"You don't get mistakes this big based on stupidity alone, " says George Loewenstein of Carnegie Mellon University.

FORBES: Psychology

With a series of field and lab experiments, John, Alessandro Acquisti, and George Loewenstein shed some light on the discrepancy.

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"It helps explain why people have such bizarre attitudes toward money, " says George Loewenstein, an economist at Carnegie Mellon University.

FORBES: This Is Your Brain On Money

In one experiment (with Loewenstein and a third colleague) Ariely asked people to write down two digits of their Social Security numbers.

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He teamed up with Carnegie Mellon economist George Loewenstein and others to test 87 residents of a poor village in India on a variety of tasks involving memory, fine motor skills and creativity.

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George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, says there's "probably something like that going on with the election, where people are kind of afraid to make investment decisions"--even though the outcome probably wouldn't have significantly altered those decisions anyway.

FORBES: Election 2008