To keep growing they have to overcome those lock-ins to do new things.

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Ecosystems have lock-in for consumers, but they also have lock-ins for manufacturers.

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These are also known as "extended lock-ins".

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One of its chompees is the traditional work of device-driven lock-ins (in the five years of the Xbox, a consumer might have gone through five phones, installing the same core apps on at least the last three or four).

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