These latest features demonstrate the maturing nature of their location analytics strategy.

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In the Fire, Amazon defaults to Google search but offers a maps application from Nokia, not Google (Nokia owns NAVTEQ and considers it a key asset of its future location and commerce strategy).

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Every time an employee opens a confidential client e-mail or downloads a document detailing internal strategy from a location other than the secure office network, that information is at risk for exposure to criminals, competitors and other unintended audiences.

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Nokia undoubtedly did, as it's using the iPhone 5 launch to remind us that its strategy has been all about location lately.

ENGADGET: Nokia stacks up its maps next to Apple's and Google's, politely suggests it comes out on top (update: more detail)

Grocers who emphasis attributes other than price, location or selection should have a very good strategy to back up the plan.

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Pakistan is critical to this strategy, both because of its size and its location.

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That strategy leverages ultra-wideband (UWB) radio technology to estimate location.

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Of course, social media networks and new location-based services such as FourSquare and Facebook Places make it easier than ever before for brands to apply strategy to collaborative community marketing.

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