The difference is between actively sharing information -- uploading an image with location data, checking into a restaurant or other business -- and passively sharing it (what the tech companies like to call "frictionless" sharing).

CNN: Facebook Home, privacy and you

Screens shots that purportedly show the new Android homepage, possibly called Facebook Home, show buttons along the top for common Facebook actions, such as updating a status, posting a photo or checking into a location, and icons for the major Facebook apps including Instagram and Messenger in the center of the screen.

CNN: Coming today: A Facebook phone?

Twitter users joked that maybe he had been found by accidentally checking in to the popular geo-location service Foursquare.

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Philo is a startup that, along with competitors like Miso and GetGlue, has taken the concept of "checking in"--popularized in recent months by location-based apps like Foursquare--and applied it to television shows.

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