Labour costs were higher than in Asia, but location trumped cost advantage.
There are all sorts of things which can act as such barriers to entry: patents, copyrights, trademarks, geographical location, first mover advantage.
Fan Appz, a Facebook application taking advantage of location data sharing is running a campaign for Westfield Mall in California to encourage customers to check in for store discounts.
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P4P, Krishnamurthy asserts, takes advantage of data about users' location and a provider's network map without revealing details to either side.
"We certainly can take advantage of currency strength in one location versus another, " says Chief Financial Officer Ronald Remick, who came over to K-Tron in 1999 from what was then known as Arco Chemical.
Take advantage of the inn's location on Forsyth Park to play tennis, jog or enjoy lunch in the park's cafe, or wander the paths through the opulent Victorian garden, taking care not to miss the park's crowning jewel: the magnificent 1858 fountain.
It foresaw the advantage of excellent mapping technology to sell location based advertising and other services beyong directions to the user.
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In theory, he says, location should no longer be a source of competitive advantage in an era of global competition, rapid transport and high-speed telecommunications.
Besides, liquidity in a market will tend naturally to collect in one location (which is what should give incumbents their strongest advantage).
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But cybercriminals using fast flux take advantage of the option to move the physical location of their malicious sites every few minutes, making them much harder to block or shut down.
Technology also will call into question the need for the 3, 600 campuses currently in existence in the U.S., as students take advantage of online offerings that are accessible from any location.
If customers are publicly broadcasting their whereabouts, it makes sense to take advantage of that in a direct way, rather than conspicuously floating location-aware ads on their phone browsers.
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The advantage of instant access to information regardless of device, operating system or location is a huge factor in the dominance of web apps over desktop apps.
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Indeed, this is one area where news providers can use technology to their advantage, by providing more targeted audiences for advertisers, both by interest group and location.
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