One of the biggest problems is which "locating system" to use.

BBC: Let your text messages linger

The system could help avoid "near miss" incidents and aid in locating aircraft in the event of an emergency.

BBC: Call for helicopter safety summit

The companies are forming the Global Internet Speedup initiative, a new system for sending data on the Internet to end users faster by locating generally where in the world end users are.

FORBES: Google, OpenDNS And CDNs 'Speedup' The Internet

Yet it was just a dress rehearsal, a favor from Western energy companies, to help traders at Gazprom's new London trading desk learn how to put in place agreements between buyer and seller, work out kinks in the system and go through the process of finding and negotiating for cargo and locating a home for it.

FORBES: Magazine Article