The sign is hardly the only draw of Llanfairpwll, or Llanfair PG as locals call it.

BBC: The UK��s longest named village

Locals call it Australia's Hummer capital, though more Mercedes-Benzes and BMWs can be seen than the American off-road vehicle.

FORBES: Magazine Article

What ails Nairobbery, as the locals call it?

ECONOMIST: Lawlessness grips the Kenyan capital

Locals like to call it Marabala, which translates roughly to Mara-bullets.

CNN: The death of Z�� Cl��udio and Maria

In the meantime, the UN are "sensitising" as they call it, getting the locals used to them.

BBC: sierra keinbe

Call this the grappa or ouzo variety: locals swear by it, outsiders balk at it, and too much can be fatal.

ECONOMIST: Charlemagne

Mr Couzens said that locals told him that "it was nice to know that they had someone to call a hero".

BBC: Wales