By delivering to convenient drop off locations and focusing on local, Relay believes it can avoid the mistakes of first generation online grocers and carve out its own niche in e-commerce.

FORBES: An Online Grocer For Web 2.0. Just Don't Call It Webvan 2.0.

Robianne is involved with her local American Cancer Society Relay for Life as their advocacy and mission chair.

WHITEHOUSE: Our Top Stories

During the two-month, countrywide Olympic torch relay many local car parks have offered spaces free to avoid clogging streets.

ECONOMIST: The economic impact of the games

Relay launched in 2009 with the help of legwork from interns from local colleges like the University of Virginia and Virginia Tech, and then expanded to Richmond.

FORBES: Relay Marches On Washington: Grocery Delivery Startup Gets $8 Million For Metro Expansion

Relay also seeks to differentiate itself from large grocery players with its emphasis on local products.

FORBES: Relay Marches On Washington: Grocery Delivery Startup Gets $8 Million For Metro Expansion

Those stations relay Fox programming such as "Glee" and "Family Guy" for free over the airwaves in local markets and add their own local news and other programming.

NPR: Exec Threatens To Pull Fox Signal If Aereo Goes On