Far from menacing local cultures, as some fear, globalization has, by his accounting, been good for cultural diversity.

NEWYORKER: After America

The ugly side of globalization is when nations and local communities begin to blame the one another for the vicious cycle of income and employment losses.

FORBES: Can G20 Save the World from the Ugly Side of Globalization?

This means that an international business must pursue a globalization and a localization leadership at the same time, a globalization leadership for the global characteristics of the bundle and a localization leadership for the local characteristics of its bundle.

FORBES: Two Misplaced Debates In Business Strategy