As wireless services increase in speed and reliability downloadable apps will be replaced by 100% web based mobile apps with no local footprint.

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This acquisition complements our high touch portfolio of radio, digital, mobile and live event assets and helps us to balance our media footprint from local-to-national.

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Realigning the US posture will also help strengthen our alliances by tailoring the physical US footprint to suit local conditions.

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"The end result is that we save money on behalf of local taxpayers, cuts our carbon footprint, and makes the route even safer because the lights illuminate the carriage much more clearly for drivers and cyclists, " the council spokesman said.

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In the CSR sphere, these companies invest in enhanced strategies and activities to ensure positive environmental and social outcomes, such as high levels of engagement with local communities, or a long-term plan for reducing their environmental footprint.

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There is strong evidence to suggest the potential is there as new local media replaces the old and becomes easily accessible to advertisers looking for a tight geographic footprint.

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