He plans to pass on the name to anyone who could make "a worthy local beer".
Once upon a time, a local beer distributor could hook up with a stadium concessionaire like Aramark or Levy and get his brand added to the mix.
"From the money I earned, I was also able to hire labourers, buy clothes for me and my children, buy food, and even afford our local beer, " Ms Mukashyaka says.
The Maltby Street Market: Ropewalk offers some of the tastiest street food in London, not to mention pop-up stands for London meadery Gosnells, honey-beer brewers Hiver and local craft beer purveyors The Bottle Shop.
From local Kingfisher beer to Australia's Fosters beer, the city is bubbling with beer and liquor makers.
Rathbun had been making ends meet by writing freelance articles for local newspapers and selling beer at a ballpark.
Tamer activities include musical acts, a pancake breakfast and beer tents with local brews.
Inside, a bar and cafeteria-style restaurant serves chunky seafood chowder and a hoppy beer produced by local Howe Sound Brewing.
The biggest lures are naturally the big beer tents where local businessmen in lederhosen hoist mugs with bearded mountain folk and giddy Italian tourists.
Four weeks ago Smith and Songkick co-founder Ian Hogarth were discussing these problems over a beer at their local pub, when they decided to do something about it.
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The (Portland) Maine Red Claws have their own brand of of beer, produced by popular local brewer Gritty McDuffs.
On their Twitter accounts, they photograph themselves dancing at local nightclubs, playing competitive rounds of beer pong and modeling in Jack Wills underwear.
So now a creative salesman will find a way to tie in beer with other sponsors like local supermarkets, which can get a good deal on a sponsorship with the team in exchange for displaying case stacks for a beer brand in prominent spots on the floor.
Polar, which at the time owned a local soft drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.
Yet amid these developments, on July 9, Mr. Holmes also talked of furthering his education while sharing a beer with a neighbor at a local bar.
The man in the street tends to be deeply attached to his favourite pint, making beer an industry in which small local brands can continue to prosper.
Sitting comfortably with a pint in hand, I listened as the owner engaged in a lively debate with a local brewer about the quality of the latest beer on offer.
Diageo found creative ways to trim the price, by using local barley and sorghum, by putting the beer in big kegs rather than costly bottles and by inventing a cheap hand-pump to serve it.
In fact, over 40 percent of what you pay for beer goes toward federal, state and local taxes.
But the teenage sons linger on in their dire neighbourhood, drinking beer, skipping school, lusting after local girls.
Polar, which at the time owned a local soft-drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.
Some clubs existed specifically to serve local pits and factories: hundreds of pints of beer would be lined up, ready for when the workers came off their shifts.
Local thugs have repeatedly attacked his family's homes with beer bottles and bricks.
But since the 1990s, craft beer makers in British Columbia have risen to meet local demand for flavourful pints.
Transformed into a family-friendly setting, the event will get visitors involved in various classes, such as floral jamming (getting creative with flowers), robot building, craft beer sampling and getting hands-on at a local food workshop.
But beer is flowing back into the city, thanks to a combination of young beer enthusiasts, cheap real estate and the persistence of local brewers.
Declining milk consumption is hitting the country's northern dairy-producing region, so a local liquor storeowner decided to turn some of the surplus milk into beer.
When he won the Toronto tournament last year, he took away a year's supply of free beer from one of the tournament's sponsors, a local brewery.
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To those who think that South African culture has little to offer besides beer, rugby and khaki shorts, the recent record of local advertising agencies offers a stern rebuke.
Ms. Lanza ate at My Place, the local bar, as much as three days a week and enjoyed a craft beer or two with her meal, said bartender Michael Agius, 26.
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