To get the word out, the Kaiser Family Foundation will launch an ambitious national media campaign that will include taped public service announcements by Magic Johnson, a one-time star of the Los Angeles Lakers turned inner-city entrepreneur, and Rebecca Lobo, one of the most high-profile players in the Women's National Basketball Association (WNBA).
The LOBO administration inherited a difficult fiscal position with off-budget debts accrued in previous administrations and government salaries nearly equivalent to tax collections.