Now, you've got search tool in your menu that you can jump into from the home screen which gives you a load of options for how and where you want to look -- a slightly more familiar format.

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And studies show that buyers are likely to load on more expensive options when they custom-order.

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The time-tested way to do that is to load a car with expensive options.

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Be warned: When choosing among dozens of models and complex features, your guides might be commissioned salespeople who have an incentive to load you up with expensive options you might not need.

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It has long been possible to load an S-Class with so many options that it pushes into the six-figure price range of a Bentley Continental Flying Spur.

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Despite the time it took to load, the home page was pretty lacking in actual options.

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