In a 2005 "Saturday Night Live" sketch, an actor playing Steve Jobs kept introducing smaller and smaller iPod models until he got to the "iPod Invisa, " which appeared not to exist at all.

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Facebook founder and billionaire bachelor Mark Zuckerberg made a similar move earlier this year when he appeared on sketch comedy show Saturday Night Live.

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The sketch was reported everywhere, seen on all the TV news shows and was carried live on radio.

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