Chip-scale sensors already tell an SUV's master computer when the vehicle is about to roll over and the Wii game controller when the live player wants to swing the virtual bat.
In the last few days it's shown off both the new live video player shown above, as well as a new Facebook app in beta for BBC Sport.
The interactive live video player is built to deliver up to 24 HD streams during the Olympics, along with alerts for key events and extra information and stats.
Call of Duty: Black Ops II player live streams will be subject to limitations and restrictions.
The new WD TV Live streaming media player can be purchased at select retailers worldwide and online at wdstore.com.
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Sports will link to and promote the NBC Sports Live Extra video player.
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Then the game goes back in time and lets the player live through the action sequences that resulted in this harrowing dilemma.
Call of Duty: Black Ops II player live streams will be viewable on YouTube via web browsers, mobile and tablets through Call of Duty Elite as well as individual YouTube user channels.
Spotify is now available on the new WD TV Live players, as well as the WD TV Live Hub streaming media player, which features a built-in 1 TB hard drive to store personal content locally for TV streaming.
ENGADGET: Spotify streaming hits the living room on the latest $99 WDTV Live, WDTV Live Hub
The pop-up player, used for live video and audio, is a Watch or Listen icon which launches a player in a separate internet window and requires Real Player or Window Media Player to work.
ScoreBig has established itself as a major player in the live-entertainment space in a short period of time.
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"The World has lost the best guy and bass player to ever live".
Stanislas Wawrinka, rest assured, is not the greatest player to ever live.
This wouldn't look so bad if not for the success of his countryman Roger Federer, winner of 17 Grand Slam titles and perhaps the greatest player to ever live.
In the future, MLS fans will be able to experience greater insight from the field of play as live, on-field player data will become an integral part of the game experience, whether watching from home or within the stadium.
"They're still world champions and you have to take that into account, " the Leicester player told BBC 5 live.
"I'm an ex-player, I still live in Bath, " he said when asked about links to the club where Scotsman Ian McGeechan is performance director.
Get the scores, player stats, schedule and live games, right at your fingertips.
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One segment of the business to keep an eye on: the one that caters to fans looking beyond the traditional fantasy model of scoring through player stats to actually interact with live games.
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He points to the varied platforms on which you can connect to what is happening in the game: using FiOS to watch live games on smartphones, mobile apps track player stats, or mobile services used by athletes to monitor their health off the field and safety on it.
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The Swedish developer isn't talking about the game's new multiplayer options, but it offered a live demo of the game's single-player campaign on a movie theater screen.
The question went down well with the other journalists with the reporters being praised for their courage to ask such a high-profile player such a strong question that was live on TV.
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Available from mid-December, LG will also welcome the addition of the Eurosport Player, which provides subscription access to live simulcasts of the Eurosport Channels, covering major global sporting events such as the Australian Open in January and 2013 Tour de France.
ENGADGET: Deezer, Eurosport and Napster coming later this month to LG Smart TVs in the UK
The demo at the at CES's bloggers lounge included all four screens with a Samsung Blu-ray player's app delivering both traditional live TV, DVR'd content and video-on-demand -- in this case the DVR content was being streamed from a FiOS DVR, but the device could have internal storage.
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Football's governing body will consider a suggestion that a player over the age of 18 need only live in a new country for three rather than the current five years before he can play for its national team.
So after having, he explains, "endured years of misery and gone to enormous lengths to live a lie, " Collins became the first active player in one of the four major U.S. pro sports leagues to come out as gay.
With the new Gaming Router, play against real opponents live, any time day or night, for unparalleled multi-player combat performance and first-person shooting experiences online.
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Call of Duty Elite takes the live streaming experience even further, letting viewers on Elite see the player card of the user that is streaming.
The Creative support site was about as helpful as if we'd called up the local hardware store to ask for advice, and it was a Saturday so no live phone support (60 days of which came included with the player).
This summer was the first since 1982 that the former Leicester City and Cambridge frontman has been without a senior club as a player or manager - but his work with BBC Five Live Sport means he has still been involved in football.
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