What you're going to see -- if you haven't already -- is Xbox Live connecting up to the PC so your presence -- the ability to send messages and talk, you can even play some of the games that are cross-platform enabled -- that Liveasset is going to make gaming on Windows a lot better.
This goes beyond monetizing your skills, knowledge and hobbies through the Internet: What you own, even your location and where you live can be a profitable asset.