Learning how different organisms and animals live and breath provides valuable, sometimes lifesaving, insight into our own lives.

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The makeover included everything from exterior signage down to the Bud Light branded guest room amenities, allowing their guests to literally live and breath, or rather drink, Bud Light for four consecutive days.

FORBES: Bud Light Gives You Four Ways To Create A Powerful Brand

During the entire hour-plus-long keynote, the word "Vista" was only uttered once, and then only in the context of Windows Live compatibility, and in the same quick breath as Windows XP and Windows 7.

FORBES: Magazine Article

Just the same as the Forest Trees that clean the air and make Oxygen we breath and all living on earth need to Live.

FORBES: Dow Chemical buys NuvoSun for making solar shingles

At one point, he came upon a five-strand run of barbed wire healed into the bodies of live oaks, and he slowed, took a breath, and stopped the car.

NEWYORKER: Idols