For example, in Mauritius - southern Africa's "little tiger" which has full employment and where women's entry into the labour force has played a crucial role in economic growth - men are the source of 92 % of the economic news.

UNESCO: Communication and Information

"It's fair to say that at least in the US maybe around the world the 2010 Masters have become the biggest golf tournament in history of the sport - without Tiger there's very little interest in the sports in the US, " he told BBC Radio 5 Live.

BBC: Tiger Woods to return to golf at the Masters

What's more, in a post-Tiger era she expects contracts will be written a little differently and marketers will be able to enforce stricter morality clauses regardless of a star's clout.

FORBES: Hollywood