And companies such as Panda Electronics, Huawei Technologies Haier Group, LittleSwan, and Lenovo are developing new products becoming the next Cisco, IBM, and Apple.
The yellow-footed wallaby of the Yellow Tail label inspired so many imitations (from Little Penguin to Black Swan) that a 2008 Nielsen study showed 18% of all new wine launches in the previous three years were "critter" brands.