Adam Julch, an enormous former college football star who is now a manager at a trucking firm in Omaha, Nebraska, complains that he had to trade in his pickup truck for a little Honda Civic.

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But Honda came along with a tiny little motorcycle (50cc) that most people laughed at.

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Honda's Puyo car looks a little like a marshmallow on wheels.

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What is likely to evolve over time is a U.S. industry that looks more like Europe, which is five or six big companies rather than a big three, with GM, Toyota, Ford, Chrysler, Honda Motor and Nissan each holding as much as 18% to as little as 7% of the U.S. market.

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