Then we are more likely to learn and innovate faster, by making what Peter Sims calls Little Bets.
Seeking out a small group of these active users of ideas with little bets is a proven way to discover unique insights and desires.
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This article is by Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, coauthor with Bill George of True North: Discover Your Authentic Leadership, and founder of The BLK SHP Enterprises, Inc.
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Among them is the notion that companies and individuals must stick to a plan, rather than iteratively experiment, making what Peter Sims calls little bets, and Johannson build upon by recommending purposeful bets, one that cause you to take action sooner rather than later, then learn from what happens.
Those drive employees to take big risks to reach the target, knowing that they stand to lose little if their bets go bad and the company loses money.
Couple that quietness with the highly volatile month that is coming to a close and there seems to be little appetite for bullish bets before Memorial Day.
They have also allowed investors to make big bets, despite putting little money down.
Business at home is so lacklustre, however, that they may have little choice but to place bigger bets abroad.
You can always just hedge your bets and do a little of both.
In terms of where Yahoo plans to make its bets, she revealed little, saying there will be investments in improving its mail, search and homepage products, and an editorial emphasis on news, sports and finance.
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The company has long wanted to be a content and search powerhouse, but unless Microsoft can show that it can drive eyeballs to its sites there may be little sense in doubling down the bets, especially given that the current partnership already provides many of the potential synergies between the companies.
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In theory, these bets promised large profits at little risk: MF Global revealed the basic components of its European bet in May, prompting no evident concern in markets.
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Many of Chrysler's creditors have understandably made their unhappiness known about the potential for a government-enforced "haircut" that would require senior creditors to get very little back in return for making risky bets on the dying carmaker.
Yields on Mexican short-term interest rate swaps were little changed after the minutes as investors stuck to bets that rates will remain on hold into 2014.
That seemed a little harsh, although it might still be a fair hedge for bets on other teams.
Beyond that, he has little more to rely on other than tunnel fees and duties on the bets punters put on horse racing, a passionate activity in Hong Kong but one steadily moving to the taxless havens of the Internet.
With so little negativity levied against the shares, STI could suffer as a fresh crop of skeptics rush to place their bets on additional downside.
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